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A Financial Planner's Guide to Defining 'Enough'

In a world that often equates success with excess—more money, more possessions, and more status—the concept of "enough" feels like an anomaly. Financial planning, frequently driven by the pursuit of ever-escalating financial goals, rarely stops to ask this pivotal question: What is enough? So, let's unpack this because understanding "enough" is not just a philosophical exercise; it's a practical framework that can profoundly influence one's financial strategy.

The Fallacy of the More-is-Better Paradigm

Traditionally, financial planning has focused on the accumulation phase, emphasizing metrics like net worth, asset allocation, and expected rates of return. This approach operates under the assumption that more wealth equates to a better life, which is essentially a linear understanding of the utility of money. However, it fails to consider the concept of diminishing marginal utility, which posits that each additional dollar brings less happiness or utility than the one before it. More and more financial professionals are going beyond the numbers to define plans that are not simply optimized for a spreadsheet but for the unique person they are advising.

The "Enough" Threshold

"Enough" is a metric that is highly individualistic, taking into account not only the basic living expenses but also the specific aspirations, priorities, and values of a person. The idea here is not to settle for mediocrity but to strive for a meaningful life underpinned by financial stability. The "enough" threshold accounts for lifestyle desires, long-term objectives like retirement, and also contingencies. It eschews the excesses that do not contribute meaningfully to one's well-being but might actually add stress, complexity, and financial risk.

"Enough" cannot be solely defined by quantitative parameters like a specific sum in your retirement account. It also includes qualitative factors like your emotional well-being, job satisfaction, work-life balance, and relationships. As an advice-only financial planner, we understand these qualitative factors can be more meaningful than any number on a spreadsheet. These elements help us understand what "enough" means to each client individually.

Financial Planning Approaches Aligned with "Enough"

Passive Index-Based Investing

One could argue that passive index-based investing is an excellent tool for achieving "enough." Instead of aiming for sky-high returns, which come with higher risks and costs, index-based strategies seek market returns. Being okay with market returns and accepting the data that shows trying to achieve higher returns is highly unlikely over long periods of time. This ties in perfectly with the notion of "enough," focusing on long-term growth without over-complicating the investment process.

Insurance as a Tool

By understanding that insurance is a tool rather than an investment, it becomes easier to integrate it into the "enough" framework. The right insurance is a safety net that cushions against the financial impacts of unforeseen life events. It’s not about over-insuring and thus over-extending oneself financially or buying a permanent life policy to pad your estate; it’s about having just what is needed for peace of mind.

Cash Flow and Conscious Spending

Financial planning, when viewed through the lens of "enough," also places significant emphasis on cash flow management and conscious spending. This isn't about hoarding every possible dollar for a nebulous future. Instead, it encourages allocating resources for present contentment and future security, striking a balance between the two. Having a plan and crunching the numbers for your specific circumstances can help you find the balance between enjoying life now and in the future.


Defining "enough" is essential in creating a financial planning strategy that aligns with individual values, aspirations, and needs. It shifts the focus from the pure accumulation of wealth to a more holistic, meaningful approach that respects both quantitative and qualitative life aspects. While the metrics may differ from person to person, the concept of "enough" serves as a guiding principle that can simplify decision-making, reduce financial anxiety, and ultimately lead to a life well-lived. So, as you sit down to review your financial plan, whether on your own or with a planner, make sure to ask yourself: What does "enough" mean to me?

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